For Dummies Licensed Product Design

For Dummies ReBranding

Redesigned the For Dummies Brand. Responsible for all For Dummies titles.

Poker Sets

For Dummies licensed poker set included instructional booklet and set of cards with quick tips in a clamshell package.

Bird Watching Kit

For Dummies Licensed Bird watching kit. Included booklet and binoculars in a clamshell package.

GPS System

For Dummies licensed GPS system.

History For Dummies

Boxed Set packaging design for History For Dummies

LICENSED PRODUCTS

Client: For Dummies Licensees

For Dummies brand: Redesigned and directed the launch of the new For Dummies look and feel. Worked with various clients to design products using the For Dummies branding under licensing deals.

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